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10/1/09

Vick Signs With Nike

Michael Vick reached another milestone in his comeback to the NFL: He signed an endorsement deal with Nike, according to Mike Principe, managing director for BEST, the agency that represents Vick. Principe announced the deal on stage during a panel discussion at the Relay Sports Sponsorship Symposium in New York. Endorsement details were left undisclosed, but I'm sure it's a hefty chuck of change to help Vick pay off fines and his debt.

Whoever underestimated Vick's selling power can eat dog poo....Nike has determined that consumers buying their products aren't nearly as hung up with Vick's past as the people writing about him.....I guess we'll have to wait and see.

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